I’ve joined the natural hair community, and what a confusing time I’m having. Co-washing, curl definition, porosity levels, wash-and-go rituals, and rules regarding moisture retention have left me in an Afro spin.

The plethora of bottles, jars, and pouches stocked in Afro hair shops is incredible. No wonder the global black hair care market is worth billions, while in the UK alone, it’s stated to be 88 million. These figures are huge for any industry.

To limit my level of distress, I ventured online for advice and encountered another domain of confusion.  

Hair influencers’ product sponsorship strewn across YouTube, vast variations in product prices and reviews, and conflicting advice hit me like a sledgehammer. How on earth does anyone navigate all this?

Still, I’m determined to let my hair do its thing in all its glory, so I’m sure I’ll work it out soon.

Written by Hillery Baptiste